![]() ![]() Mintel research also shows that with the average size in the UK now a 16, fashion brands would do well to invest in developing plus-size clothing, which is a "significant area of growth". There is also, many have argued, a trend towards retailers investing in "vanity sizing" – making clothes with a little extra room to encourage people to feel good about themselves and purchase them. This is because retailers in the UK do not need to adhere to a strict set of guidelines on sizing. ![]() Tamara Sender, a senior fashion analyst, said Mintel's own research found that 83% of women want to see size standardisation across different brands. ![]() A fashion industry analyst from research company Mintel said people are becoming increasingly frustrated with the broad variation in sizing on the high street. ![]()
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